Effie Awards 2025
Client: Advertising Council Australia
The annual Effie Awards celebrate outstanding achievements in advertising and marketing effectiveness. TMC has designed and compiled the awards presentation since around 2007, continuing its long-standing association with the Advertising Council of Australia.
For the 2025 Effies, held at Doltone House – Jones Bay Wharf, TMC designed and developed the awards content, with technical production by Sightline. The design centred on the iconic Effie trophy, with animated reveals integrated into the LED stage backdrop to create a bold and engaging on-screen experience.
Project Scope
TMC:
Concept
Art direction
Motion graphics
3D animation
Award compile
Social media assets
Show programming
Event Management:
Advertising Council Australia
AV Technical Production:
Sightline
Screen Arrangement:
Widescreen / Multi-screen
L&R: 3240 x 1080
Centre: 2304 x 1536
Playback System:
Millumin
